A good dentist advertising campaign can bring in new patients and keep existing ones coming back for years to come. But before you start spending money on marketing, it’s important to understand what methods will work best for your dental practice – and how they will measure up against your competitors.

To help you get started, we’ve outlined some of the most effective dentist marketing strategies below:

Dental Advertising

Before considering advertising methods, it’s worth creating personas of your typical patients. For example, your office might cater to families, senior citizens or young business professionals — and each of these types of patients would benefit from ads that are tailored to their needs.

Local Awareness Ads

Local awareness ads are a great way to reach people in your area who are actively searching for the services you offer. With this type of ad, you can share locally relevant information like your address, distance to the patient, and hours of operation. You can also use the new map card feature to include photos of your office and its interior.

Remarketing Ads

With remarketing ads, you can target patients who have already visited your website or practice by showing them personalized ads on Facebook and Google. This is a cost-effective way to re-engage potential customers and encourage them to schedule an appointment.