If you’re a manufacturer and aren’t yet using Google ads, you’re missing out on one of the best tools for your manufacturing marketing strategy. Google Ads (formerly known as Google AdWords) is a bid-based online advertising platform that allows you to display text format search engine ads, display ads, video ads, and shopping ads on the Google search results page, in other Google partner websites, on YouTube, and across the Google Ads network. Get More Sales with Google Ads
Get More Sales with Google Ads: Strategies That Work
Creating and managing an effective Google ad campaign is a complex task, but with the right tools, it can be a breeze. You need to create a campaign, choose your budget, determine locations for your ad to show up in (geotargeting), and write ad groups. Then you need to create ad copy that grabs attention, tells your USP and highlights the benefits of your product or service. Research tools such as Google Keyword Planner can help you determine search volume and potential bidding strategies before you start writing your ad copy.
Lastly, you need to track and measure the performance of your ad campaigns. There are a number of free and paid tools for doing this, such as Google Analytics and Kissmetrics. These tools offer more in-depth insights than what you get through Google Ads alone and will help you optimize your marketing for manufacturers. You can also use a powerful Google Ads lead form extension integration like LeadsBridge to move leads from your ad directly into your CRM, email marketing tool or autoresponder.