In a few short years, TikTok has gone from an app to a global phenomenon. This social media/networking platform/app (it does everything) specializes in bite-size videos. Think dance videos, lip-syncing challenges, and content meant to make you laugh. It’s popular with Gen Z, and is now catching on with Gen X, Boomers, and businesses looking for another way to reach their audiences.

With over a billion global active users, this is one of the most powerful social networks for marketing. But before you dive in, you need to know who your audience is.

TikTok is a whole new world, with its own best practices, unspoken rules, creators, and marketing strategies. The formula you used to promote your brand on Instagram or Facebook won’t work here—it needs to fit the platform like a glove. Start by learning from top creators and experimenting with your own videos.

Expanding Your Reach: Growing Your Business with TikTok

Once you’ve figured out your approach, consider investing in some paid ads. TikTok offers Brand Ads, which display your video in the feeds of users who are interested in topics you’ve selected. It also offers Interest Targeting, which allows you to select specific interests and shows your ads to those users.

If you want to Grow your business with TikTok, it’s important to create content that will engage and inspire your audience. Whether that’s through a funny video or by addressing a common pain point, you can make your business stand out with creative content.